NANA’S was found in 2015 February, by the young designer and fashion blogger Nati Drencheva (25) who was originally born in Kazanlak, Bulgaria, but living in Budapest. Nati started her career as a fashion blogger at the age of 18. Her website, WWW.NANASFASHION.COM now has more than 140.000 monthly visitors. After 2 years of blogging she decided to turn her creativity into something she always wanted to do as a child and founded her womenswear designer fashion brand – NANA’S.
“My little brother used to call me NANA when he was little, this is where the name comes from.”
She graduated as a fashion manager in 2016 at Mod’Art, worked as a stylist (2012-14) and a fashion editor (2014), but had no experience at the designing process.
“I learned every single step by creating the brand from zero and I think this is the best way to learn.”
Due to the big audience of the blog, the brand quickly became popular on the Hungarian market.
“First we had a mini collection including not more then 15 types of clothes, and a mini store, now the palette has grown and besides our flagship store in the city center of Budapest and our online shop, we have resellers in Hungary as well. “
The brand also represents values such as creating a community and movement, called “Lotusbynanas” which is made to help underprivileged and sick children through many platforms.
“Being successful is one thing. What’s more important is to be able to change things in your environment in a good way. Charity has always been a close thing to me. I would like to open people’s eyes with the power we have through our costumers and my readers that fashion industry is not only about superficial things.”
The main idea of NANA’S is to be an affordable, chic and unique designer brand, which represents value behind it.
Wearability is a must for us. We create pieces which can be easily wore by day or at night.